About Us

Watch our Video for insight, then read on for more information!

Continental Insurance Agents Alliance (CIAA) was formed in 1999 as a local Master Agency to serve territories in Colorado and Wyoming for the nationally known Strategic Independent Agents Alliance (SIAA), which began in 1983.

  • Our primary mission is to create an alliance of independent insurance agencies who want to grow and succeed through collective strength.
  • Members benefit from this strength to obtain more carrier appointments, top tier commissions, improved bonus structures and insurance resources.

“We are not an insurance aggregator, insurance franchise, insurance brokerage or one of the many insurance clusters.  We provide so much more to our members than those other models.”

  • We are an Agency Focused INTEGRATOR. Yes, we provide access to companies and markets that may otherwise be unavailable to the independent agent. On top of that, the SIAA partnering model uniquely focuses on providing the agency, regardless of its situation and size, whatever it needs to be more profitable and independent.  This can include agency marketing support, programs & specialty markets, E&S partnerships, training and education, life & benefits partners, and perpetuation planning.

Contact us today to learn more about our approach and how you can benefit from our model.

Size & Stability

SIAA’s model began to form in 1983 by founder Jim Masiello, who currently serves as CEO and Chairman, and has grown substantially since its origin.

  • The number of agencies who have signed on with the SIAA partnering model nationally exceeded 6,700
  • Over $8.1 Billion in-force written premium
  • The Members in our territory (portions of Colorado & Wyoming) write in excess of $210 Million in premium.  

There are no other national networks that can compare…

  • Ranked #1 — According to the Insurance Journal 2016 Agency Partnership Rankings, SIAA is currently ranked #1 and the next largest group behind SIAA reported less than half the SIAA Property & Casualty written premium volume.

Why is size important?

  • It provides stability during a time where the industry and the independent agency channel is evolving in unprecedented ways.
  • It provides strength in negotiating agreements with insurance company partners, and it provides the capital to invest in the resources and support to better equip member agencies.

For a brief video about our success, click here.